Corsa Knowing what your audience is looking for is the key to you cancreatemedia thatmatters.
Corsa is a global leader in audience measurement, data and analytics, shaping the future of media.Wehelpclientswithtrustedintelligencethatdrivesactionbymeasuringbehavioracrossallchannelsandplatformsanddiscoveringwhataudienceslike.
Market research analysts aredata detectives inthe business world. Theyhelpcompaniesmakesmart decisions by probing consumerbrains,evaluatingindustry trends, andgaininguseful insights.Whetherinvestigatingthe potential success of a new product launch,researchingcustomeropinions of a brand, or assessing the strengths and weaknesses ofcompetitors,market research analysts play an important role.
Market research is the process of evaluating thefeasibilityof a new service or product throughsurveysconducted directly with potential customers. Market research allowscompaniesto definetheirtarget market andobtaininputand other feedback from consumersregardingtheir interest in a product or service.
Thefoundationofbrand strategyismarket orientation,the process of identifying andsatisfyingtheexplicitor hidden needsanddesiresof customers.
Butanimportantpart ofthestrategy is alsochoosing howto compete, which naturally requiresunderstandingthe competition as well asoverall market share.
Byfocusingon your current and potentialcompetitors,youcannarrowyourfocustospecific claims that you believewilldifferentiateyour brand fromthecompetition. Thebetteryouunderstand the brands thatcompetedirectly and indirectlyin yourbusinesssectorandindustry, the better youwillbe ableto capitalize on opportunities and mitigatethreats to yourbusiness.
$139
$229
$189